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This was a university product using a brand to create a branded look book. As a team, we gathered research and looked into different styles that consumers wear the brand. As a team, we decided to go for a causal street-style. To create the look book we had to gather models, pieces of clothing and take pictures. Our main area was Cardiff Bay arcade and Capital shopping centre. For this look book. I helped style the models and created a poses list and also shot a few photos. I put together this brand look book as a digital piece but also done a print version too. Looking at different paper types and chooses the best quality for this piece of work.
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